Ford Unveils $30,000 EV Truck on New “Model T Moment” Platform

Ford has revealed a new “universal electric vehicle platform,” calling it a “Model T moment” for the company, with the first model—a mid-sized electric pickup truck—set for release in 2027 at a starting price of $30,000. CEO Jim Farley described the platform as Ford’s most radical design and production shift since the original Model T, featuring a spacious design, a frunk, a full truck bed, faster performance than the Mustang twin turbo, and the ability to power a home for six days.

The vehicle will use U.S.-produced lithium iron-phosphate (LFP) battery cells and benefit from a redesigned manufacturing process aimed at improving efficiency and reducing worker strain. Ford is investing $2 billion in its Louisville assembly plant and $3 billion in a Michigan battery facility, securing around 4,000 U.S. jobs.

The announcement comes as Ford’s EV division faces heavy losses—$1.33 billion in Q2—even as EV revenues rise. Analysts remain cautious about profitability, especially as U.S. federal EV incentives will end in September 2025 under new legislation signed by President Trump. Ford expects near-term EV sales to spike before a likely drop in Q4, with the affordable EV truck aiming to break the cycle of failed mass-market EV launches.